Results are about delivering sales. We manage your projects and your business to accomplish your marketing goals. Results extends beyond just execution. By creating a customized plan to represent your brand we deliver the strongest results.

Below you'll find a sample of our case studies. To request full-length case studies, please contact us.

Case Studies

Walmart & Sam's Club

Walmart and Sam's Club are aggressively pursuing leadership in electronics. Transitioning associates from self-service to facilitated selling, Walmart and Sam's Club selected BDSmktg as their exclusive partner for their annual training events. Increases in knowledge base, an enhanced sales process and higher sell-through were direct outcomes. Interaction, excitement and fun were a given. Sam's Club attributes their Black Friday and Q4 success to the training. BDS was nominated for a 2009 American Business "Stevie" Award for the Sam's Club Training. To request a full-length case study, please contact us.

Carhartt

With product primarily in farm channel stores, Carhartt needed a team that understood their unique retail environment. Within a 3 month period, BDS garnered $8.96 in product placement for every $1 Carhartt spent on the program. Over $1 million in product was placed on sales floors. By creating "shop-able" visual presentations, mind share was expanded in each market covered. To request a full-length case study, please contact us.

Canon

After 10 years, what keeps the relationship fresh? Results and continuous evolution. BDS has repeatedly evolved the Canon program, most recently expanding coverage to Target and Walmart. Today the program is multi-faceted and highly targeted. Teams of trainers, merchandisers, assisted sales representatives and lifestyle specialists visit stores with one goal - to build market share. Sales have increased year over year since the program began. To request a full-length case study, please contact us.

Dell

The key to successful retail marketing is integrating a variety of methods into one cohesive program. For Dell, BDS has developed a highly integrated, multi-faced retail marketing program that utilizes a dedicated team of brand representatives, a seasonal assisted sales team, web training portal and SMS campaign, ongoing audits and mystery shopping services. Sales analysis determined this program’s lift of 36% over the established benchmark. To request a full-length case study, please contact us.

SCHLAGE LiNK

To communicate the value of peace of mind through the Schlage LiNK home security system, BDSmktg developed a retail sales process and simplified consumer and associate facing messaging. BDS specialists delivered simplified messaging, conducted in-aisle trainings, demonstrated selling best practices, promoted online self-study and engaged consumers on-the-floor. Mystery shopping was used to validate retention. Within 2 months following the training cycle, the program delivered a 25% sales lift. To request a full-length case study, please contact us.

Hoover

Hoover® selected BDSmktg to execute a 9-week test program during the launch of their new Platinum Collection of vacuum cleaners. The program focus is to increase product awareness and sell-through as well as strengthen the channel relationship with Sears. BDS representatives demonstrated the Hoover® line during weekend selling events, conducting side-by-side product comparisons on the sales floor. Using EDI data, Hoover determined a revenue increase of 50.1% over same day results from the prior year. To request a full-length case study, please contact us.