Case Studies

Results are more than just execution; they're about creating a plan that will best represent the brand and accomplish the client's goals at retail. bds partners with our clients to build and execute retail programs that deliver the strongest results. Below you'll find a sample of some of our case studies. To request full-length case studies, please contact us.

Walmart and Sam's Club are aggressively pursuing leadership in electronics. Transitioning associates from self-service to facilitated selling, Walmart and Sam's Club selected bds mktg as their exclusive partner for their annual training events. Increases in knowledge base, an enhanced sales process and higher sell-through were direct outcomes. Interaction, excitement and fun were a given. Sam's Club attributes their Black Friday and Q4 success to the training. bds was nominated for a 2009 American Business "Stevie" Award for the Sam's Club Training. To request a full-length case study, please contact us.

Any good agent gathers intelligence before taking action. bds' long-term relationship with Motorola has been built on intelligence. Initial work uncovered causals for lagging sales and linked mind share to market share. Today, intelligence features store audits and mystery shops to keep a pulse on the sales floor, competition and mind share. To request a full-length case study, please contact us.

With product primarily in farm channel stores, Carhartt needed a team that understood their unique retail environment. Within a 3 month period, bds garnered $8.96 in product placement for every $1 Carhartt spent on the program. Over $1 million in product was placed on sales floors. By creating "shop-able" visual presentations, mind share was expanded in each market covered. To request a full-length case study, please contact us.

After 10 years, what keeps the relationship fresh? Results and continuous evolution. bds has repeatedly evolved the Canon program, most recently expanding coverage to Target and Walmart. Today the program is multi-faceted and highly targeted. Teams of trainers, merchandisers, assisted sales representatives and lifestyle specialists visit stores with one goal - to build market share. Sales have increased year over year since the program began. To request a full-length case study, please contact us.

bds operates a highly integrated, multi-faceted retail marketing program for Dell that uses a combination of dedicated Market Development Managers, assisted sales reps, audits and mystery shopping services. To date, this program has trained over 14,000 store associates, conducted over 38,000 product demos and assisted over 32,000 sales. To request a full-length case study, please contact us.

Time Warner Cable has worked with bds mktg since 2002 to increase service activations and build mind share for their suite of digital services at retail. Through a team of dedicated representatives, bds conducts trainings, implements promotions, supports product launches and retailer events. During key selling periods, an assisted sales team is layered on to provide expanded coverage. Since program launch, bds has accounted for over 22,000 orders and the assisted sales program averages 2.39 sales per hour. To request a full-length case study, please contact us.