Marketing Myth #1:
It Happens at the Last 3 Feet

• CES 2008 – Las Vegas, NV – Breakfast and Cocktail events
• Road Show Events – Dallas, TX and Bentonville, AR

Experiential Marketing: Adding the Fifth “P” into the Marketing Mix

• September 2007 – In-store Marketing Expo

For In-Store Marketing Institute members you can view a copy of the event white paper at www.instoremarketer.org.