Marketing Myth #2: Merchandising is a “Necessary Evil”
- Wednesday, July 30th – bds hosted webinar
- Wednesday, August 20th – bds hosted webinar
- September 16th to 17th - New York City Road Show
Session Overview: Displaying, placing, fluffing, folding, and straightening are the basics of retail presentation. However, if you think merchandising your products is the retailer’s job, think again! The fact is, as retailers invest more resources in training, they expect their store associates to spend more time selling. That can leave little time for even the most basic of merchandising functions; yet your most critical product launches, brand presentations and replenishment programs depend on flawless in-store execution. In this one-hour session, we’ll reveal how “new school” merchandising and data collection can be your secret weapon at retail, why one-off merchandising programs can do more harm than good, and when merchandising can make the difference between phase-out and roll-out. Delegating store execution to your retailers is an increasingly risky proposition. Taking back the process will put you ahead of the pack.
Fresh Squeezed Ideas: A Summit in Sunny SoCal
- September 10th & 11th - Irvine, CA
Summit Overview: bds mtkg is pleased to present an exclusive summit to share ideas together that ripen to perfection in the warm sun. This two-day summit will include: one day packed with relevant industry insights and collaborative discussions; and a second day enjoying sunny California sights.
Marketing Myth #3: In-store Customer Experience = Customer Engagement
- Wednesday, September 10th – Fresh Squeezed Ideas Summit, Irvine, CA
- Tuesday, November 13th – In-Store Marketing Expo, Las Vegas, NV
Please check back for future updates, including the Myth #3 session overview.
Join LTR! If you would like to join the Let’s Talk Retail® email list and receive news on upcoming events, please email us at letstalkretail@bdsmktg.com.
Bring LTR to You Let’s Talk Retail® takes the show on the road from time to time, bringing valuable industry topics to corporate offices. If you are interested in bringing LTR to your office, please email us at letstalkretail@bdsmktg.com.
|